Four essential steps to effective technology marketing
Position your technology between customers and your competitors to grow ahead of the market
Attract attention and support your sales team so customers can easily find and buy your products
Launch each innovation fast with clear benefits to either start or increase your sales growth trajectory
Use an outsourced marketing director to plan activities and buy creative services across the EU & UK
Technology marketing to EU and UK businesses
Whypoint is a marketing strategy consultancy based in Luxembourg and London with technology clients in several countries. We develop business-to-business marketing strategies that create consistency across Europe in multiple languages. The consultancy’s strategies are effective because they’re based on market research, which is done mostly in-house. Implementing your marketing is efficient because we set the creative direction based on the strategy and provide templates with guidelines that any supplier can follow to build brand consistency, whether you insource or outsource marketing management. Outsourcing to Whypoint means greater agility because ‘renting’ director level marketing expertise from Whypoint is more flexible than employing a full-time marketing director. If you choose to insource, your marketing team will be supported by periodic marketing strategy reviews. For innovative technology companies from around the world, Whypoint’s marketing expertise positions your brand for growth in new markets and opens important doors at established financial, commercial and retail businesses in the EU and UK.
Read case studies for ideas
Good strategy work and insight. Always able to give a new, proactive perspective of the marketing brief. Launched patented technologies into European payments industry, filling our order book and winning some awards on the way.
Experienced team for complete marketing support across the EU and UK
Three proven package deals for more efficient marketing
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15, rue Poincaré, L-2342 Luxembourg, LUXEMBOURG + Leapale House, Leapale Lane, Guildford, Surrey, GU1 4LY, UNITED KINGDOM