Four essential steps to effective technology marketing

  • Position your technology between customers and your competitors to grow ahead of the market

  • Attract attention and support your sales team so customers can easily find and buy your products

  • Launch each innovation fast with clear benefits to either start or increase your sales growth trajectory

  • Use an outsourced marketing director to plan activities and buy creative services across the EU & UK


Technology marketing to EU and UK businesses

Whypoint is a marketing strategy consultancy based in Luxembourg and London with technology clients in several countries. We develop business-to-business marketing strategies that create consistency across Europe in multiple languages. The consultancy’s strategies are effective because they’re based on market research, which is done mostly in-house. Implementing your marketing is efficient because we set the creative direction based on the strategy and provide templates with guidelines that any supplier can follow to build brand consistency, whether you insource or outsource marketing management. Outsourcing to Whypoint means greater agility because ‘renting’ director level marketing expertise from Whypoint is more flexible than employing a full-time marketing director. If you choose to insource, your marketing team will be supported by periodic marketing strategy reviews. For innovative technology companies from around the world, Whypoint’s marketing expertise positions your brand for growth in new markets and opens important doors at established financial, commercial and retail businesses in the EU and UK.


Read case studies for ideas


  • Ben Jordan – CNS Managing Director

    Good strategy work and insight. Always able to give a new, proactive perspective of the marketing brief. Launched patented technologies into European payments industry, filling our order book and winning some awards on the way.


Experienced team for complete marketing support across the EU and UK


Three proven package deals for more efficient marketing

  • Brand

    Position for growth
    • Brand Review (FREE with Branding Packages)
    • Brand Positioning strategy with infographics
    • Logo with graphic style templates for web page, PowerPoint and Word
    • Advertising templates for 1x brand and 2x audiences
    • Business card and letterhead
    • Identity and style guide
    • Duration: 3 months
    • FREE review after 12 months
  • Launch

    Go to market faster
    • Product Launch strategy with programme
    • Launch event programme and invitations
    • 2-minute animated video and 20-slide presentation
    • Design visual and write content for landing page on existing website
    • 3x Linkedin profiles, news post
    • Email and follow-up call script
    • Duration: 5 months
    • Free review after 12 months
  • Sell

    Sell more easily
    • Collateral Review (FREE with Selling Packages)
    • Sales Collateral strategy for 2x audience groups
    • Wireframe for 5x web pages with navigation for 2x audience journeys
    • Develop visuals and content for 5x website pages
    • 1x case study, 1x data sheet
    • 1x white paper
    • Duration: 3 months
    • Free: Review after 12 months


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15, rue Poincaré, L-2342 Luxembourg, LUXEMBOURG + Leapale House, Leapale Lane, Guildford, Surrey, GU1 4LY, UNITED KINGDOM

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